Marketing plan

Today my group and i made a marketing plan to organise the arrangements of marketing. This is what we have planned for promotion technique in order to carry out a successfull play.

In order to raise awareness to the public about our play ‘Space monkey’ we will need to include promotional strategies. For example we are going to create posters and distribute them around college and the surrounding area. The posters need to be eye catching and child friendly as the play is aimed at young children and families. An important factor to take into consideration is how much the posters are going to cost to make e.g. ink and how many is needed to be printed. In order to increase awareness our group think we will need to print 100 posters. We also need to think about where to put them for people to be able to see them clearly for example around town including shop windows after asking permission from the shop owner , bill boards for the locals to see easily, around college e.g. the loaf, the shop, reception, the link, notice boards and in classrooms. Another way to encourage families to come to our event is by putting up posters around local primary schools. This will raise awareness to the children and their parents/guardians.

An additional way to raise awareness to the public about our business event is by promoting it on the college website, it is visible to college members and the community. In order for this to happen we will have to talk to the IT department to ask them nicely if they would be able to add in information about our advertisement. This is a good marketing technique as it is free and non time consuming. A different way to raise notice to the college is by announcing the information about the play on the college radio; we think this would be effective because the radio is played every break time in the loaf. The loaf is the main place where students and teachers sit to eat lunch or to have a break during lessons. People are often sat in there due to different college time tables.

Another way we thought about raising awareness to the public is by generating flyers and handing them out around college and in the Abingdon town. This would allow us to not only have information written on the flyer but also to explain more about the play in person to. However after thinking carefully about this we decided that perhaps that might not be a very good idea as the majority of people tend to not pay much attention to flyers and little bits of paper and often chuck them away as a natural response.

We also know that is it important to add in the correct logos when promoting advertisements, other wise people won’t know which organisation has arranged the event. Two important logos to include in the posters is the TOCA (the Oxfordshire creative academy) and the Abingdon and Witney college logo. 

Abigail Head, Abeygail Walton, Armna Saraw and Kiran Nazir